Vodafone wanted to reach out to a specific target group regarding their business clients. They wanted to focus on the SOHO (small office, home office) entrepreneurs.
We created a strategy for their LinkedIn page, Twitter account and newsletter. All channels specific for business clients.
Every month we featured an entrepreneur who would inspire Vodafone’s target group. Around this entrepreneur we created social content with handy tips for the SOHO entrepreneur, interviews, give-aways and special deals.
Khanna / Reidinga
Concept Development, Strategy