The very first pitch I worked on with Khanna / Reidinga was Crocs. And we won.
For launching the new summer / spring collection we played with their tagline ‘Find Your Fun’. By focussing on their products we came up with ‘It’s at your feet’.
In the campaign, that mostly run on Facebook, we challenged Crocs fans to share their pictures of ‘Fun at your feet’. There was a Facebook-tab, in-store floor posters, flyers and banners.
Within this project I helped building the pitch deck that won us the pitch and showed the ‘Find your fun, it’s at your feet’ idea. When moving to production my focus was the UX and UI of the different platforms and how the campaign would be organised and structured.
Khanna / Reidinga
Concept Development, Strategy, UX / UI